New commercial promotes Destination Trinidad to CPL’s global audiences

Earlier this week, Tourism Trinidad Ltd launched a new 60-second television commercial, which is being aired during the international broadcast of the popular Caribbean Premier League (CPL) T20 Cricket Tournament. This year, the entire event is being hosted in Trinidad and Tobago, and being televised and streamed in the United Kingdom, North America, Europe, Asia Pacific, Africa, the Indian sub-continent and wider Caribbean. This accompanies the branded perimeter boards, pitch markings, and banners that Tourism Trinidad has installed at match venues.

The commercial, featuring original soca-infused background music, focuses on Trinidad’s core niche markets — sports, events, and meetings and conferences — and aims to promote Destination Trinidad to a global audience so as to attract visitors to the island in years to come. It showcases beautiful shots of Trinidad in a way that Tourism Trinidad Ltd believes is inspirational, artistic, and overflowing with our world renowned Trini energy.

This promotion is part of Destination Trinidad’s wider Tourism Marketing Recovery Plan, which aims to sensitise potential international visitors to what the island has to offer, and to entice them to begin thinking of planning future trips to Trinidad. Through introducing them to the island’s attractions, festivals, and hotels and resorts, the plan focuses on building an interactive community and establishing a more personal connection with Destination Trinidad’s audiences.

Tourism Trinidad has indicated that, based on industry reports, international tourists will primarily seek destinations that offers diverse culturally rich and “out of the box” experiences in a safe environment. Keeping visitors inspired and informed will remain a top priority for all tourism destinations, alongside with ensuring that the necessary protocols and guidelines to mitigate the spread of COVID-19 are in place prior to re-opening the borders.

The Chief Executive Officer (Ag.) of Tourism Trinidad Limited Heidi Alert, explained: “the 60 second television commercial aims to inspire travellers to dream of Destination Trinidad even as we all battle the COVID-19 pandemic globally. It is crucial to keep our audiences inspired and informed so that the destination remain top of mind. In the crowded marketplace where many other competing destinations are vying for the attention of the traveller, Trinidad must remain on the forefront and continue to disseminate captivating, real-life, and authentic content. Moreover, we are in the final stages in the roll-out of Trinidad
& Safety Manual for Post Covid-19 based on other regional and international public health protocols. These unified guidelines and protocols will assist in restoring global confidence in Destination Trinidad even as we all work to ensure the health, safety and well-being of our citizens and visitors.”

Mrs Alert went on to add: “the island of Trinidad has a rich bounty of tourism assets that sometimes we as citizens take for granted. We must all be proud of where we live and appreciate what makes our country unique. I encourage everyone to view our destination television commercial on our social pages and feel free to share it amongst your friends and family.”

You can see the new video below.


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